The alliance now presents a powerful counterweight to Facebook, which, after opening up its site to developers last spring, has persuaded thousands of them to create programs for its users. The addition of MySpace, the world’s largest social network, and Bebo, the No.1 site in Britain, could also put pressure on Facebook to drop its own standard and join the alliance, called OpenSocial.
Facebook is refusing to join the alliance, but has not yet offered an explanation why.
Why don't they call it the United Federation of Players for all of the people that have degraded the concept of online social networks to meet markets or perhaps an ode to all the people that understand what these sites are really for - fun -, and adopt a flag bearing a planetary symbol to represent the global reach of social networks? That would certainly appeal to the Star Trek-loving tech geeks out there, and perhaps it would make a statement about the futility of such a merger. I mean really, the only real benefit here is to Google as it will grow its outlets for advertising sales.
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